In a nice little demonstration of how quickly and effectively the blogosphere publicity apparatus can work, a posting on the Digg Blog about our recently published book PHP 5 in Practice (written by Eli White, who works at Digg as a PHP programmer, and Jonathan Eisenhamer), was dugg yesterday on Digg.com itself, boosting the book’s Amazon ranking from #460,000 up to around #6,000 overnight.

All that, and the post didn’t even say anything about what a great book it is, and how PHP programmers everywhere will find it packed with practical recipes and solutions based on Eli and Jonathan’s years of experience in the PHP trenches.

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